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Common Branding Mistakes That Could Harm Your Business
A brand is the essence of a company, serving as its character that communicates to customers what to expect when engaging with it. ...


Deepfakes, the “truth” and how it should affect your media plan.
The sheer volume and ubiquity of misinformation makes it feel like a fairly recent phenomenon, but the ‘fake news’ game has actually been...


Can good legal advice actually harm your brand in a crisis?
The inevitable happens and you find yourself or your organization in a ‘crisis situation’. If you are a politician, CEO, business owner...
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