Our Expertise

We help our clients get their message to their intended audience. We empower businesses and organizations with effective communication strategies, crisis management support, and media planning & monitoring.

Strategic Communications

Clear, compelling messaging and precise audience targeting are the cornerstones for a successful business.

Consistent and strategic communication with your staff, partners and customers will give you a competitive edge in a dynamic business landscape.

Crisis Communications

When a crisis arises, a delayed response is not an option.

With decades of experience, we will support and guide you through any crisis with swift, transparent, and empathetic response tactics.

Our objective is not only to minimize harm, but to guide and inform your stakeholders in a way that will strengthen your reputation.

Media Planning & Buying

With more than 50 years of combined experience in Canadian media we are uniquely qualified to allocate your advertising budget to reach the right audience at the right time on the right channels.

Thought Leadership

Thought Leadership is more than a buzzword.

It's an exciting strategic communications tool that can establish your expertise and position you at the forefront of your industry.

Public Relations

PR is often the secret weapon behind successful businesses.

We'll help you build and maintain relationships with media, influencers, and stakeholders to help tell your story and connect with your audience.

Issues Management

In the current period of social media influence and political polarization, anticipating the risks to your brand and proactively preparing your responses is vital.

Being prepared minimizes risk.

Strategic Communications

Strategic - Effective - Adaptive

Strategic communication plans are critical to connect effectively with your staff, partners and customers.

In an information overload era, a well-crafted communications plan also helps you cut through the noise and navigate the modern media landscape, including digital, social media, and traditional channels.

With over 50 years of combined experience, we are uniquely qualified to help you build a structured and comprehensive plan to ensure the right messages are conveyed to the right people, through the right channels, at the right time.

We'll help your organization build lasting relationships with your staff, partners and consumers, and enhance your competitive edge in a crowded marketplace.

Brand Strategy
Corporate Communications
Technical Writing
Issues Management
Community Partnerships
Stakeholder Relations
Multi- Channel Content Development

Media Planning & Management

Consult + Plan + Create + Buy + Manage

Reach your target audience with precision and efficiency by being strategic about where and when you distribute your marketing assets.

With more than 5 decades of combined experience on both the buying and selling side, we know the most relevant platforms for your message and will negotiate favorable rates and placements to get the most for your advertising investment.

In an era of fragmented audiences, precisely targeting your message is both vital and achievable.

Media Relations
Media Events | Press Conference Management
Editorial & Advertorial Development
Media Planning & Buying
- Broadcast - TV & Radio
- Streaming & Connected TV
- Digital Video & Display
- Search Marketing
- Social Media
- Out of Home (Digital & Traditional)
Campaign Auditing
Sponsorship Integrations
Creative Services
Brand Monitoring

Thought Leadership

Credibility - Influence - Impact

Thought leadership is an emerging and powerful communications tool that transcends conventional marketing strategies.

Today, authenticity and expertise matter more than ever.

A strong thought leadership plan helps establish you as an authority in your industry, by serving your target audience with insights, expertise, and forward-thinking ideas.

Thought leadership builds trust and engagement with the people that matter to you.

Proprietary Content Creation
Speaking and Presentations
Social Media and Online Presence
Community Engagement
Academic

Public Relations

In today's marketplace visibility and reputation are paramount, and PR provides you a cost-effective means to stand out.

A strong Public Relations strategy helps you establish credibility and generate media coverage, which can be a powerful marketing tool.

We will help you build positive relationships with media, customers, employees, and the general public, to grow your reputation and achieve your business goals.

Media Training
Events Management
Earned Media
Narrative Development

Issues Management

Proactive - Thorough - Effective

In the current period of social media influence and political polarization, anticipating the risks to your brand and proactively preparing your responses is vital.

From assessing the high impact risks to your business, to creating crisis management playbooks, and training decision makers and support staff, we will help you turn crisis communications into a competitive advantage.

Issue Identification
Risk assessment and analysis
Strategic Planning & Response
Stakeholder Engagement
Brand Monitoring
Evaluation

Crisis Communications

Truth - Transparency - Speed

When a crisis erupts, swift, meaningful action is critical.

Your reputation is at stake.

With the lightning fast pace of social media, a delayed response is often interpreted as purposeful disregard by your organization. At best, it is seen as incompetent.

With decades of experience, we will lead you through any crisis with the knowledge that a thoughtful and proper response before, during and after a crisis can be an opportunity to strengthen your reputation.

Crisis Response
Communications Training
Ongoing Crisis Communications
Reputation Management
Post Crisis Evaluation and Learning